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Why Don’t Your Ads Get Traction?

The bottom line with advertising messages is: WEAK MESSAGE=WEAK AD. Dull, unimaginative, and trite phrases don't grab people. In particular, I'm including the…
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Innovation & Marketing = A Successful Business

Recently, I had the great opportunity to attend a live Tony Robbins seminar called 'Date with Destiny'. This was truly a once in…
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If Everything is the Same, What’s Different?

When advertising your products or services, it's important to make yourself stand out from the crowd. If your offering looks like your competitor's…
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